Project for Geography 460 - Locating Norstrom in Montana

This project is locating a retail store, in this case Norstrom, in Montana. This came up because one of my team members was working at Norstrom, he suggested that we could do a retail location analysis with Norstrom and he has lots of data on it. Since Montana does has one, why don't we try to locate one.


This is the Montana State, we picked Missoula County becasue population density are mainly located on the west side of the state. Missoula's population is also over 1500.
Our measure unit is block group. The red line is I-15.
We would need the store to locate near a road or a major highway. Here is the road network for the Missoula county.
One of our criteria is household income, we have it in a grid form for calcualtion and overlay.
Population is also our criteria. The darker the value the higher the population density.
We then buffer the road network with a 200 meters buffer. We want the store to be accessable and near a road with 200 meters.
Then we combined that with our population density grid and find the buffer zone located in a high population density area.
The final result was two possible locations for the retail store. They are both located near the I-15 corridor.


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